Minimal Design, Maximum Heart: Meet LIEWOOD


Founded in Copenhagen in 2015 by Anne Marie Lie Norvig, LIEWOOD is an international children’s lifestyle brand rooted in functional Nordic design and sustainability. Inspired by her own kids’ imaginative world, Anne Marie created a line of toys, interior items, clothing, and accessories that balance beauty, practicality, and eco-consciousness.

From GOTS-certified organic cotton clothing to BPA-free silicone tableware and durable beechwood toys, LIEWOOD emphasizes materials that are meant to last—and can be passed down through siblings. Their mission? To make everyday life easier for busy modern families while nurturing creativity and mindful living.

Based on the Scandinavian philosophy of “less is more,” LIEWOOD’s clean lines and calm color palettes are complemented by playful details—think gentle tones with the occasional pop of bright yellow or red. Their collections—from chic baby weaning sets and cozy knitwear to stylish outdoor toys and shoes—are crafted to inspire both children and parents alike.

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